Home » E-Marketing, 4/e by Adel El-Ansary Raymond Frost Judy Strauss
E-Marketing, 4/e Adel El-Ansary  Raymond Frost Judy Strauss

E-Marketing, 4/e

Adel El-Ansary Raymond Frost Judy Strauss

Published March 4th 2005
ISBN :
Kindle Edition
480 pages
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 About the Book 

This 4th edition ofE-Marketing treats the subject as traditionalmarketing with a twist: the Internet and other technologies havehad a profound effect on the way we do business. Thistransformation has resulted in new business models that addcustomerMoreThis 4th edition ofE-Marketing  treats the subject as traditionalmarketing with a twist: the Internet and other technologies havehad a profound effect on the way we do business. Thistransformation has resulted in new business models that addcustomer value, build customer relationships, and increase companyprofitability. Stressing product, pricing, distribution, andpromotion, the authors have tightened their presentation by using astrategic perspective and giving many important practices notcovered in previous editions: namely, blogs, social networking,online branding, and search marketing. Point-of-purchase scanningdevices, databases, and other offline technologies arediscussed.